![Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000 Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000](https://journals.sagepub.com/cms/10.1509/jimk.8.1.78.19559/asset/images/large/10.1509_jimk.8.1.78.19559-fig1.jpeg)
Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000
![Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download](https://images.slideplayer.com/38/10766361/slides/slide_13.jpg)
Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download
![Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000 Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000](https://journals.sagepub.com/cms/10.1509/jimk.8.1.78.19559/asset/images/large/10.1509_jimk.8.1.78.19559-fig2.jpeg)
Educator Insights: Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative - Carl Arthur Solberg, 2000
Standardization or Adaptation of the International Marketing Mix: The Role of the Local Subsidiary/Representative
SHow does the choice to standardize or adapt the marketing mix by Swedish clothing companies relate to their perceived satisfact
![Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download Chapter 1 Introduction to Global Marketing "Companies must learn to operate as if the world were one large market – ignoring superficial regional and. - ppt download](https://images.slideplayer.com/38/10766361/slides/slide_11.jpg)