![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The Sun
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg)
Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Sports News,The Indian Express
Pink Lemonade - In the 1970 World Cup quarter-final between Brazil and Peru, PUMA scored a goal even before the kick-off with an assist from Pelé. Here's how Puma and Pelé created
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
![Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots](https://i.pinimg.com/736x/6b/9d/10/6b9d1073e266182397501e628f54c554--puma-king-football-boots.jpg)
Pin by fernando garibello on Futbol Futbol | Puma king football boots, Football boots, Cool football boots
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)