View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times](https://m.economictimes.com/thumb/msid-76137535,width-1200,height-900,resizemode-4,imgsize-106027/nike-shared-the-video-with-untilweallwin-adidas-nikes-cut-throat-competitor-in-the-retail-space-shared-the-video-with-the-message-together-is-how-we-move-forward-.jpg)
black lives matter: Adidas, Nike & Twitter lend support to #BlackLivesMatter, take a strong stand against racism after George Floyd's death - The Economic Times
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)
Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter
![Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter](https://pbs.twimg.com/media/ETo2LIvU8AEL6dO.jpg:large)