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Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
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![Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want](https://pbs.twimg.com/media/FaxGvNvVUAApJ5T.jpg)
Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
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Nathan Baugh 🗺️ on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the
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Nathan Baugh 🗺️ on Twitter: "Sell the transformation Great storytelling boils down to the transformation the Hero goes through. Nike never sells its clothing — it sells what the clothing can do
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